New Scoring product, a tool to execute marketing and sales strategies more effectively

Creditinfo Georgia (CIG) and Creditinfo Solutions have jointly developed new scoring model, which is designed to help financial institutions conduct portfolio segmentation and more efficiently execute their marketing and sales strategies. The model is used to predict probability that customer will open a new or additional credit. Propensity Score is generated based on a statistical … New Scoring product, a tool to execute marketing and sales strategies more effectively